London Mind Collective
Branding and website
1 in 4 people globally experience mental health disorders, yet stigma prevents many from seeking help. Addressing mental health is crucial for individuals' well-being and communities' development. London Mind Collective is a startup founded by three friends who initially met in 2015 while working for the NHS. They aim to create a growing network of Psychological therapists committed to providing people with the best possible support by combining their skills and experience.
To create its first brand identity and a new website, London Mind Collective partnered with Good Design Studio.
To create its first brand identity and a new website, London Mind Collective partnered with Good Design Studio. Working closely with the Collective, Good Design established their what, how, and why, and used this to create a brand identity that captured their warmth, compassion, and ethos. The graphic visuals and a colour palette of soothing and vibrant hues represent a harmonious landscape where individuals can find solace, support and healing through their therapeutic journey. The message ‘A space to thrive’ was developed to help London Mind Collective stand out from clinical competition.
We designed, developed and host a low-carbon website that showcases the work of the Collective. The user interface (UI) has been designed to be soothing without any quick animations, which aims to evoke a sense of calm and stability for the users. The contact form is clearly signposted to ensure a quick and seamless journey throughout the website.
