An online action plan and user portal for supporters to track their commitment to taking necessary steps to start decarbonising their business and advertising operations.
Services
Brand refresh
Responsive website design
Development
Green hosting
WCAG Accessibility
How we helped
Ad Net Zero is the advertising industry's drive to reduce the carbon impact of developing, producing and running advertising to real net zero.
With just a logo and company vision, the Ad Net Zero team came to Good Design Studio to develop global brand guidelines, campaign marketing materials, and a high performing online hub.
We worked closely with the Ad Net Zero team to develop their brand values, tone of voice and visual identity. We created brand guidelines for logo usage, colour application, typography, and graphic styles to create an impactful brand identity.
Using these guidelines, we designed all campaign and event assets and developed the Ad Net Zero Global hub. This website helps the advertising industry address the climate emergency through various initiatives, training opportunities, and resources. On adnetzero.com, you will also find dedicated pages for different countries where marketing and advertising communities are registered as Ad Net Zero supporters. For each country, we created an easy-to-use CMS section for uploading content that follows best sustainability and accessibility practices.
We continue to work closely with the team via their hosting and care packages, which includes a priority rate and response time for all design requests and site updates.
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Site Performance
Our website designs are focused on being efficient and attractive by improving user experience, increasing consumer engagement, and reducing digital pollution. Our green hosting is run on 100% renewable electricity from sources like the sun, wind and sea.
We continue to improve the performance across all our sites.
