A user-friendly online platform that promotes inclusivity and diversity in the workplace.
Services
Brand refresh
Responsive website design
Development
Green hosting
WCAG accessibility
How we helped
All In is an organisation that was established in 2021, with the launch of the All In Census. The initiative evolved into an industry-wide effort with an ever-expanding action plan and a growing number of industry champions. To support their growth and build on their successes, All In partnered with Good Design Studio to develop a more cohesive and elevated visual identity and website that includes accessible and sustainable design principles.
The objective was to update the brand identity without completely redesigning it. We assessed the existing brand identity and devised a visual plan to distinguish between the different All In workstreams. We made significant changes to the colour scheme, typeface, and graphic usage to maintain a consistent and legible visual identity. We made sure that the brand was optimised for digital platforms as that is its primary application.
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Web design and development
We used the strategy and information hierarchy that was developed during the brand refresh to create wireframes. Our goal was to ensure that the website provides a clear user journey from the Census to All In Champion. After that, we designed and developed a website that is low-carbon and user-friendly. This website serves as a home to the census findings and also acts as a platform to educate companies across the industry about their journey towards inclusivity.
The All in website is hosted on our 100% renewable energy platform.
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Site Performance
Our website designs are focused on being efficient and attractive by improving user experience, increasing consumer engagement, and reducing digital pollution. Our green hosting is run on 100% renewable electricity from sources like the sun, wind and sea.
