An online hub, framework and tools to improve the representation of Black people in marketing.
Services
UX design
Responsive website design
Development
Analytics
Green hosting
WCAG accessibility
How we helped
BRiM is a cross-industry initiative created to improve the representation of Black people in marketing. BRiM was born out of the Facebook Client Council following the brutal murder of George Floyd (May, 2020). The framework addresses principles and commitments to improve the representation of Black people in the marketing industry, on and off camera.
Collaborating closely with the BRiM team, we designed and developed an online framework showcasing examples of commitments throughout the entire marketing process for companies to consider adopting. Users can search templates and tools to help create impactful and long-lasting change. The framework is accessible to everyone across the industry, encouraging individuals to review their behaviours and daily practices.
We started with UX wireframes to create a microsite showcasing the framework and tools. These wireframes were used to map out the main user journey, focusing on encouraging users to sign up and access the framework. Additionally, we paid attention to displaying and organising the tools in a user-friendly way.
Alongside the framework and tools, we created pages to house the BRiM changemakers awards, sponsorship programme, and the latest news.
We also added security measures to control access to certain content, as well as analytics to track sign-up data and user activity across the site. This data will help guide future improvements for the website.
